Andrej Pejic is one of my absolute favourite gender-bending model so needless to say, her absence from the fashion scene lately had me quite stumped. Her gorgeous face graced the cover of every magazine to the Jean Paul Gaultier runway a couple years back, and so this fashion week when she catwalked for DKNY, I was ecstatic to see her back in action!
Pejic’s campaign for German luxury accessories label MCM was unveiled by WWD, entitled “Flower Boys in Paradise.” PS. I’m in love with the bags.
The collection consists of kaleidoscopic prints and florals, but aims to achieve a genderless aesthetic, which makes the androgynous Pejic a perfect fit. The breaking of boundaries between what is considered feminine and masculine is apparently a long term goal for the label: MCM owner Sung-Joo Kim told WWD,
“The concept of genderless is key not only for this season’s campaign but also in terms of where we want to take the brand in the future as we move away from traditional targets and evolve into a brand representing a true new school of luxury suggesting a new alternative in future lifestyles.”
Now this is awesome we say.
The fashion industry has faced a lot of criticism in the past year over its lack of diversity and refusal to challenge social norms, but this — along with Barneys New York’s recent campaign to bring awareness to gender stereotypes — I’d say this is a huge step in the right direction.
You can watch the full campaign video below.
http://www.youtube.com/watch?feature=player_embedded&v=N6oZYdSQzk4
What do you think guys? Isn’t she fab or what?
Tags: Andrej Pejic, androgynous models
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